Measure, Understand,
Create a solution that fits — one that people will respond to. 

Scale is the design studio of Rob O’Reilly.

Specialising in brand identity and working on projects ranging from print, web, advertising and environmental to packaging.

With experience with everyone from start ups to semi states and international brands Rob also enjoys working freelance with larger agencies.

He enjoys helping clients understand the branding process to better communicate their message, believing good design is an integral part of the success of any activity.


As well as running the studio Rob is a visiting lecturer at the National College of Art & Design and IADT, teaching visual communication, typography and corporate identity systems.

Typography plays a big part in Rob's life – from commissioned display typefaces to ongoing orignal type projects for future release!

A member of ICAD, he has chaired the design jury as well as participated in Portfolio Lab as a mentor. His work has been recognised with commendations and awards from IDI and ICAD.  

Rob is a design mentor with the Design and Crafts Council of Ireland running workshops – encouraging makers and crafts people to represent their work through better packaging and messaging.